Market Access Initiative (MAI) Scheme is an Export Promotion Scheme envisaged to act as a catalyst to promote India’s exports on a sustained basis. The scheme is formulated on focus product-focus country approach to evolve specific market and specific product through market studies/survey. Assistance would be provided to Export Promotion Organizations/Trade Promotion Organizations/National Level Institutions/ Research Institutions/Universities/Laboratories, Exporters etc., for enhancement of exports through accessing new markets or through increasing the share in the existing markets. Under the Scheme the level of assistance for each eligible activities has been fixed. Under the scheme, ESC organises trade promotion activities for the benefit of members such as: 1. Participation in approved trade fairs abroad 2. Reverse Buyer Seller Meets Participating members enjoy the benefit of subsidized cost of participation fees in trade fairs abroad.