Market Access Initiative (MAI) Scheme

Market Access Initiative (MAI) Scheme is an Export Promotion Scheme envisaged to act as a catalyst to promote India’s exports on a sustained basis. The scheme is formulated on focus product-focus country approach to evolve specific market and specific product through market studies/survey. Assistance would be provided to Export Promotion Organizations/Trade Promotion Organizations/National Level Institutions/ Research Institutions/Universities/Laboratories, Exporters etc., for enhancement of exports through accessing new markets or through increasing the share in the existing markets. Under the Scheme the level of assistance for each eligible activities has been fixed.
Under the scheme, ESC organises trade promotion activities for the benefit of members such as:
1. Participation in approved trade fairs abroad
2. Reverse Buyer Seller Meets
Participating members enjoy the benefit of subsidized cost of participation fees in trade fairs abroad.

Air fare assistance

Eligible companies will get air fare assistance upto Rs 75000 ( Rs 1 lakh for LAC and North America) or the cost of the ticket ( whichever is lower).

• ESC member for at least last 12 months
• Export more that Rs 2 lakh and less than Rs 30 crore in preceding year
• Export turnover submitted to ESC for running financial year and for previous 2 financial years
• ESC annual membership fee paid upto running financial year without any arrears for current and previous years.
• Maximum 2 reimbursements of air fare in 1 financial year. ( One company can participate only 2 times under MAI scheme in 1 financial year)
• One company can participate for maximum 3 times in 1 event.