Electronics and Computer Software Export Promotion Council (ESC), an organization sponsored by the Government of India is the Registering Authority for the IT / ITeS industry of India under the Foreign Trade Policy of the Directorate General of Foreign Trade, Government of India.  ESC has a membership base of over 2300 Indian ICT companies spread across the country and works as a bridge between the Government and the Industry on policy and promotional matters.  ESC also implements financial assistance programs of the Government of India to enhance market outreach of its member companies in the global markets.

Department of Commerce has identified 12 Champion Services Sectors for promoting their development and realizing their potential, including Information Technology & Information Technology enabled Services (IT & ITeS), Tourism and Hospitality Services, Medical Value Travel, Transport and Logistics Services, Accounting and Financial Services, Audio Visual Services, Legal Services, Communication Services, Construction and Related Engineering Services, Environmental Services and Education Services. A dedicated fund of Rs. 5000 crores has been established to support initiatives for sectoral Action Plans of the Champion Sectors with around Rs. 600 crores reserved for the IT / ITeS sector through MeitY. 

You will be happy to know that the Council’s proposal to support its MSME Members under the Market Outreach Program of Champion Services Scheme has been approved by the Government of India.  We will have four consortiums with participation of five non-competing companies in each for setting up Business & Marketing Office Support i.e. two each in USA and UK.  Each consortium will be provided with a physical office space (soft-landing / co-working / incubator), one local Marketing Executive, and an Office Assistant to assist each group, which will be identified and finalised later.

The program assistance is primarily focused to assist Small & Medium IT companies having export capabilities to penetrate these two important markets for their IT products and Services.

(Amount in USD – Per Month / each Center)

Sr Description Budget Government Share Industry Share
A Office Rental 1000 900 100
B Marketing Executive 8000 7200 800
C Office Assistant 1500 1350 150

The cost of Physical Business & Marketing Office, Marketing Executive and Office Executive will be subsidised by the Council by 90% and balance 10% would be payable by the five participating consortium members.  A 10% amount to ESC would also be payable by each participating company towards administrative fee.

Indian IT companies with an export turnover upto Rs. 10 crore having innovative technology segments export potential and existing exports to USA / UK will be given preference under the program.

The final selection will be subject to scrutiny of applications by the ESC Committee comprising of Industry Members and nominees of the Government of India and the decision would be final and binding.

We look forward to receive your nomination using the below link on or before July 25, 2020.

Click HERE to submit your nomination.